Rural Indian population embraces beauty as a daily routine, but often succumbs to what the mirror shows as a reflection, and ignores what is applied to skin, hair, face and body. Awareness about what they eat, what they watch and read is growing, but seldom do they know the merits of what they consume as a beauty and personal care product. Darpan (Mirror) Sangati (Union or Association) would like to facilitate a healthier Pratibimb (Image) of the beautiful Indian consumer through a more ignited and well informed mind. Every day the ignorant and maybe indifferent rural person, totally oblivious to the ingredients they consume, hoodwinked by false media and point of sale promotions, rubs, dresses and consumes slow poisons in the form of cosmetics. What they feel happy in consuming daily is a dangerous poison or chemical that is banned, banished and forbidden World over for ages. But they are consuming it without any knowledge of its dangers, making their health deteriorate and them, lifeless. Often they realise, too little and too late, when life threatening diseases grip them. They too care about the environment and a sustainable future, they are the most connected people to nature, but they aren’t aware. We at Darpan Sangati strongly believe that self regulation works more than government regulations, which often fails to go beyond guidelines and standards for urban population. We have been delighted to see the desire to change and adapt in these consumers, and make healthier choices, only if they know. Our enthusiastic ambassadors reach to the grassroots to educate, empower and facilitate them to discard products that damage their body and soul, in their language, respecting their culture, their limitations and aspirations